You can see palm card examples here:
Your campaign should have a motto or catchphrase “Confident. Caring. Committed.” or “For a better today and a brighter tomorrow” are some examples. Use this and expound on it. Give a short stump speech as to why you are the candidate they should vote for.
Just because you might have a good camera at your disposal doesn’t mean you should skimp here. If you can afford to, go pay for a professional photograph and use it on the card. Some retail stores even have booths you can make an appointment for. They don’t take long, look great, and are usually quite inexpensive.
All election advertisements or publications must include who paid for it. Find out exactly what has to be included and have it somewhere on the card. Note that the font can be as small as possible while still being readable.
Don’t try to cater to everybody if that’s not what the rest of your campaign is about. Keep your message, and thus your campaign or “brand”, consistent as it will affect your credibility and public image.
Be sure to include reliable contact information on your card so that potential donors or political contacts can reach you. If you don’t already have “secondary” emails or phone numbers that you check regularly it might be useful to set them up: odd are you will not want to have your mobile number or primary email for every John Doe that you hand a card to.
This includes not only message but media appearance. Avoid similar colors or design schemes that your opponent uses, include key policy differences, and always try to have positive themes about yourself on your cards. Remember, these are like tiny summaries of your campaigns and should represent you as such.
The best paper for your palm card is 14pt Gloss Coated. 14pt is the proper wait and the gloss coating will project the card and make nearly industructable while you are on the campaign trail. An uncoated paper will not hold up well to the way you are going to treat your cards while you and your campaign volunteers are using them. They will be thrown in back seats, sliding around trunks and handled roughly by your team. The weight of the card or paper stock should be 14pt. 14pt paper is heavier the 100lb paper and cost about the same. Don't buy cheap 12pt paper stock. Printers use 12pt stock to increase their profit margings. If you look around you can find 14pt stock for a better price than you are getting from the printers selling the 12pt stock. They are counting on your not knowing what your are doing.
In closing; Use high quality photos on your palm card, miniimize the message so that it is on point with your campaign, if you have a a great personal story you can put that on the back of the card, and laslty print on a good 14pt gloss stock so that your palm cards hold up to the abuse your team is goint to give them.
Thank you for running for office and good luck. You can see palm card examples here: