Tips For Creating A Great Palm Card

As a candidate, one of most space and cost effective tools you can have at your disposal is a palm card. Palm cards should be thought of as “campaigns in a capsule” because they should contain all of the highlights of your candidacy. That said, having a good palm card is not as easy as slapping your name in a pre-formatted card from your home printer. Here are a few tips to have a great and memorable card.

Example Palm Card on 14pt gloss stock

You can see palm card examples here:

Tell the voter why you deserve their vote.

Your campaign should have a motto or catchphrase “Confident. Caring. Committed.” or “For a better today and a brighter tomorrow” are some examples. Use this and expound on it. Give a short stump speech as to why you are the candidate they should vote for.

Use high quality, professional photos.

Just because you might have a good camera at your disposal doesn’t mean you should skimp here. If you can afford to, go pay for a professional photograph and use it on the card. Some retail stores even have booths you can make an appointment for. They don’t take long, look great, and are usually quite inexpensive.

Follow election laws: remember your disclaimer!

All election advertisements or publications must include who paid for it. Find out exactly what has to be included and have it somewhere on the card. Note that the font can be as small as possible while still being readable.

Be consistent with the rest of your campaign.

Don’t try to cater to everybody if that’s not what the rest of your campaign is about. Keep your message, and thus your campaign or “brand”, consistent as it will affect your credibility and public image.


Include your contact information.

Be sure to include reliable contact information on your card so that potential donors or political contacts can reach you. If you don’t already have “secondary” emails or phone numbers that you check regularly it might be useful to set them up: odd are you will not want to have your mobile number or primary email for every John Doe that you hand a card to.

Separate yourself from your opponent wherever possible.

This includes not only message but media appearance. Avoid similar colors or design schemes that your opponent uses, include key policy differences, and always try to have positive themes about yourself on your cards. Remember, these are like tiny summaries of your campaigns and should represent you as such.

What type of Paper Should I use on My Palm Card?

The best paper for your palm card is 14pt Gloss Coated. 14pt is the proper wait and the gloss coating will project the card and make nearly industructable while you are on the campaign trail. An uncoated paper will not hold up well to the way you are going to treat your cards while you and your campaign volunteers are using them. They will be thrown in back seats, sliding around trunks and handled roughly by your team. The weight of the card or paper stock should be 14pt. 14pt paper is heavier the 100lb paper and cost about the same. Don't buy cheap 12pt paper stock. Printers use 12pt stock to increase their profit margings. If you look around you can find 14pt stock for a better price than you are getting from the printers selling the 12pt stock. They are counting on your not knowing what your are doing.

In closing; Use high quality photos on your palm card, miniimize the message so that it is on point with your campaign, if you have a a great personal story you can put that on the back of the card, and laslty print on a good 14pt gloss stock so that your palm cards hold up to the abuse your team is goint to give them.

Good Luck on the campaign trail!

Thank you for running for office and good luck. You can see palm card examples here:

There are a lot of things you can do with your free time but few offer the rewards you will get when you volunteer for a local political campaign.

Campaigns are high energy, goal oriented entrepreneurial endeavors that condense a lot of emotion and work into a very specific time line.

Some of the benefits of volunteering for a campaign:

Networking: People who work on campaigns are motivated and they care about their community. Many of them are influential and server local boards, run businesses and are the who's-who of your community. These a great people to know and better yet these are great people let get to know you.

Learn New Skills: Many volunteers take on projects that need to be done that they have no experience in. They learn quickly and get things done. I have seen people learn how to create a website, learn excel, learn graphic design and learn how to lead a team. Go volunteer, I guarantee you will learn something valuable.

Learn More About Issues: It is hard to be involved in a campaign without getting bombarded with campaign messages. The smart volunteers research what they hear and often know the issues as good as the candidates.

Enhance Your Resume: If you are a young person and you need to beef up your resume, working on a campaign will do just that. Be sure to pick a campaign you care about. If you are in an area that has a political leaning, and your are volunteering to beef up your resume be sure to pick a campaign that will be looked upon fondly and not the long shot campaign that is sure to get less than 5% of the vote.

When you volunteer for a campaign you meet people from all walks of life who care about the community. The people you meet will range from very important people in business and government to a local grandmother who has time on her hands who want to make a difference. If you are young adult or young professional the connection you make when you volunteer in politics will invaluable. 

 

If you need help finding a campaign that needs help you should reach out to the local political party. They will be able to connect you with someone that needs your help.

Good luck volunteering. I hope you get as much from it as the candidate that you help.

Examples of a Few Very Good Political Palm Cards

Order Palm Cards

Here are few Palm Cards / Push Cards Examples for the 2016 campaign season.

Palm Card for Judge City council pam card

Here are few of our favorite Palm Cards / Push Cards for the 2014 primary season.

 Horizontal Palm Cards are getting more popular in 2014. 

horizontal palm card

Another WI State House Candidate Tiffany Koehler had a couple of great palm cards this cycle. This one is one of our favorites.

horizontal palm card

Below you will see a more traditional palm card. It hits the checklist of how to do a basic palm card but do it perfectly. 

horizontal palm card

Dwight, in his palm card below went for a it would be funny if it wasn't true approach. This is one of our only palm cards to go after the sitting candidates.

vertical palm card

If you print your palm card with voter contact you will save money and get top quality printing.

Six Key Elements to Effective Campaign Postcards

Getting a great response from your political mailer typically comes down to two key components:

  1. targeting the right voters
  2. giving those voters a message they will read and relate with.
Political Postcard Image

When designing a political postcard we recommend you follow these simple guidelines to have a better chance of engaging your voters and winning your election. These are general guidelines and work well for GOTV and name recognition postcards.

 

1 Use an Eye Catching Graphic

Candidate Headshot for postcard

Use an eye catching graphic, a photo of the candidate works well if the candidate is photogenic. If the candidate is not photogenic or if the theme of the postcard is about an issue try to use a graphic that will a positive reaction from your target voter. If you are mailing senior citizens you will be well served to use a photo of a senior or of a grandchild. Sending a postcard to a senior citizens home with a young happy couple on the front may not get noticed.

Read more: Creating Effective Political Postcards